About Us
Look, we've seen this movie before. Companies get excited about going digital. They buy software. They hire consultants. Then nothing actually changes because nobody connected the dots. That's where we come in. We're not here to sell you the shiniest tools or promise overnight miracles. We're here to make digital transformation stick — the kind that actually impacts your bottom line. Been doing this for 13 years, and we've learned that the tech is the easy part. Getting your people on board? That's the real work. We do that work with you.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Meet Our Team
The people behind Summit Advisory
Andrei Popescu
Founder & Strategy Lead
Started this whole thing because he couldn't stand watching smart companies stumble on bad strategy. Spent 8 years in enterprise consulting before deciding to do it differently. Drinks too much coffee, thinks in frameworks, cares about outcomes.
Mirela Dumitrescu
Transformation Director
Led digital overhauls at three major Romanian manufacturers before joining us. Speaks fluent 'change management' and knows how to keep projects moving when they start feeling impossible. Has talked down exactly 47 panicked executives.
Ion Stancu
Technical Architecture
Used to build systems for banks. Now makes sure those systems actually integrate with your existing mess without destroying everything. Quietly brilliant at finding elegant solutions to problems everyone else thinks are hopeless.
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Our Story
Started back in 2011 when three of us got tired of watching companies waste millions on transformation projects that went nowhere. We hung out a shingle in Timișoara because real clients were there — businesses that needed help, not hype. Early days were rough. We'd spend months untangling vendor contracts and legacy systems nobody understood. But that's exactly why companies started calling us back. We didn't oversell. We didn't disappear after go-live. Over the years, we've grown to 19 people, expanded to Constanța, and worked with everything from manufacturing to financial services. Same approach though. Show up. Listen. Build something that works.
Company founded with a team of 3 passionate professionals
Expanded services and reached 500+ satisfied customers
Opened new headquarters and doubled our team size
Celebrated serving over 2,000 clients with 98% satisfaction rate
Our Core Values
The principles that guide everything we do
Honesty beats polish
We'll tell you when something's going sideways. Not in a roundabout way — straight up. You're paying for someone who'll push back when needed, not someone who tells you what you want to hear.
Your people matter most
Technology doesn't transform companies. People do. We spend serious time training staff, addressing resistance, and making sure the folks actually using new systems understand why they're better. Change management isn't optional.
Local knowledge counts
We understand Romanian business, regulatory quirks, and local market dynamics. That means faster implementation and fewer surprises. We're not parachuting in from somewhere else.
Practical beats theoretical
We don't believe in solutions waiting for problems. Everything we recommend gets tested against real workflows, real budgets, and real timelines. Theory falls apart on day one anyway.
Our Mission
We guide mid-market businesses through digital change without the corporate theater. Our job is making complex shifts feel manageable, keeping costs reasonable, and ensuring your team actually uses what you build. We measure success by what works in the real world, not what looks good in a PowerPoint.
Our Vision
A world where digital transformation doesn't mean ripping everything apart. Where companies can modernize without losing what made them successful. Where smart strategy meets practical execution, and where technology actually serves people instead of the other way around.